Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered repeatedly in interview rooms everywhere. I’ve been to many marketing interviews. To some as an interviewee, to most of them as an interviewer. There are likely hundreds of different interview questions I asked or that employers asked me. But what are the most common ones, and what should you look for in an answer? I skimmed through many other similar articles and wrote down questions that appeared multiple times to answer this question. No matter what marketing position you’re applying for, some of the following 21 questions will be a topic of conversation during the interview: Why are you pursuing a career in marketing? What makes you interested in this role? What are your responsibilities in your current role? Why are you looking to make a change? What’s your most signif...
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